There is always a smarter way
In the autumn of 1982, when we started a company to offer an enveloping service for postal distribution, many people were wondering how it would work out – we were heading for the "paperless society" at the time … But the paperless society was long in coming, and when more digital solutions eventually began to emerge, we found ourselves standing on solid ground. We already had an efficiently functioning distribution apparatus. And, of equal importance, we had got to know our customers' business and were in a position to offer appropriate practical solutions to their communication problems.
We expanded our business in 1988 to include an offset printing shop, and at the beginning of the 1990s, when a growing number of advertising agencies figured among our customers, we also began to offer laser printing. Direct advertising took an increasingly large share of the advertising market, and the agencies were keen to compete using totally variable printing and attractive, easy-to-read layouts. The banks, insurance companies and other businesses with a high volume of administrative mailings also came to recognize the benefit of laser printing. They were now able to give their customers easily accessible and relevant, personalized information. And they could utilize their administrative mailings, such as statements of account, as a marketing channel by combining them with targeted advertising messages. The demand for our laser printing increased as a result.
Laser printing imposes greater demands on the processing of data files, and in 1995 we established our own computer department to enable us to offer our customers the programming that was also required. With a computer department of our own, it was not long before we began to address our next challenge. As more and more media became digital and people began to move away from writing letters and reading newspapers to using e-mail, SMS messaging and surfing the Net for news, we were keen to offer our customers the ability to communicate with their customers in the same, modern way.
After months of hard work, and with our customers as our source of inspiration and sparring partners, the solution became clear and, in 2000, we were finally able to begin using the DCP. It enables us to offer our customers a communication and mailing engine that allows them to communicate by means of customized messages in any channel. Thanks to the increased use of the digital media, we can also protect the environment and save money. Last year, for example, this resulted in one of our customers reducing the number of financial reports it mailed from 2.7 million brochures to 1.6 million...
We are currently devoting most of our energy to our geographical expansion. To enable us to meet our customers in their own location, we now also have offices in Sundsvall and Copenhagen, in addition to Stockholm, and our intention is to open an office in Oslo at the end of this year. At the same time, we cannot ignore the need to identify new and exciting ways in which to solve our customers' communication problems. The world around us will continue to be faced with new problems all the time – and we intend to be involved in the development of new solutions.
Stockholm, June 2009
Göran Lönndahl, CEO
Facts about KGM
- The company has 85 employees
- Its turnover is around 165 million kronor
- Production facilities in Stockholm, Copenhagen and Sundsvall
- KGM produces around 210 million A4 printed pages and around 120 million postal items every year